Let Me Hear You Say ‘yes’!

Everyday businesses face the challenge of convincing target clients to do what they want. Persuasion is a vital and basic skill that every business owner should have to be successful in his or her field. But what makes an average consumer say ‘yes’ to your request? What makes your target clients consider your offer in the midst of so many others also persuading them to try them instead?

Persuasion therefore is an art and a science that many marketers should learn when mounting their campaigns such as their postcard printing. In order for your business to soar, you need to hear your target clients say ‘yes’ to your color postcard printing message.

The word ‘yes’ is such a small and simple one, but it has a lot of impact when said. However, it is not that easy to obtain, especially when you are a marketer trying to secure it from your target clients. Your postcard printing can be successful if only your target clients will say it every time they read your message.

Testimonials in your postcards

People in general follow other people because they are motivated by their actions. That is why ‘herds’ are such powerful lots. However, the next question is which ‘herd’ should your target clients follow? Studies have shown that not only do people follow other’s behavior; more importantly, they go along with those that look even more like them. In short, they are influenced more by people who have the same issues and concerns, needs and wants.

This is the very reason having testimonials in your color postcard printing is very important. Testimonials are crucial elements in your color postcard because they can sway your reader’s opinion in your direction. Moreover, the more similar the person giving the testimonial is to the reader, the more convincing it would be.

Picking the testimonial then should not be which one would make you look bigger. On the contrary, the testimonial you choose to include in your postcard printing should be from someone who has almost the same situation as that of your target clients. Your testimonials should draw something like this: if others like me got good results, then I would also have the same results.

Here is the point: the best way to choose a testimonial that would persuade your target clients to try you out is to have customers and clients tell how satisfied they are. And to make your postcard printing even more persuasive, ask those persons to do your testimonials who have the same situations, experiences, and issues that your target clients have.

Now you would not have any difficulty persuading your target clients to say ‘yes’ every time.