Friday, October 18, 2013

{Work911 Forum} Help me out with the title of my new book for teachers, school staff and board officials?



It's driving me nuts. I'm working on my next book, for an audience of teachers, ed. admin. people, school board officials, and support staff who deal with parents and community members.

The book is a guide to dealing with the challenges of working with parents, or others who are on the demanding, and even sometimes aggressive side, with the theme that "it takes a village to educate a child". So, trying to build bridges between home and school.

I want the title to be:
catchy, but clear what's in the book
positive sounding with respect to both parents and schools staff, since the book is a "no blame" zone that focuses on working together for the benefit of the students/children
has to have both a main title, and a sub-title like

"Teacher Speak: Building Bridges Between The Home and The School", or
Educator Speak: Dealing With The Challenges Of Building Bridges Between The Home and School"

What do you think of either of those? 

I've done two previous books similar to this one, one called "If It Wasn't For The Customers I'd Really Like This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient and Cool As A Cucumber" (for customer service staff), and
Defusing Hostile Customer Workbook For The Public Sector

Both titles are a bit negative sounding.

So, got an ideas, suggestions? Sue would appreciate it. If you have ideas, you can reply to this message.

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Friday, October 11, 2013

{Work911 Forum} Free Today Only: Giving The Business to Social Media Research (Friday, Oct. 11, 2013)

Free today only in Kindle Format

If you are inundated and confused by all the research on social media, take advantage of our free offer to grab a copy of Giving The Business To Social Media Research. It's in Kindle format but even if you don't have a Kindle, you can read this essential information on business use of social media on other platforms, since Amazon provides free reader software for other tablets, phones, and desktop computers.

Your special link, today onlyhttp://www.amazon.com/Giving-Business-Social-Research-ebook/dp/B0042P52UC

Here's the description.

Tired of the buzz and hyperbole about how social media is the wonder cure for all business ills? Wondering if all the statistics and research about social media REALLY tell us that businesses must get on board? You should be.

Before you make any decisions about whether your organization needs to have a social media presence, first understand that the "research" on social media is incomplete, misleading and often misinterpreted, and that while it may be the case that business can benefit from social media, the research, as of today, does not prove that.

So, before you take the numbers at face value, whether they come from the New York Times, a social media research company, Facebook or anywhere else on the Web, learn to sort the wheat from the chaff, and the hyperbole from the reality.

This report walks you through the reasons why the research is almost totally useless for making business decisions about social media by introducing you to basic principles of research and logic expressed in terms everyone can understand.

You will learn that there is:

No research evidence that being active on social media causes better business results.
Substantial potential for bias in both the generation of the statistics and their publication.
Survey research, on which most social media research is based, is difficult to do properly, AND does not predict or explain consumer behavior as it relates to social media.

Remember: A proper social media presence for businesses is NOT free. In fact, it's hugely expensive in terms of time, one of the most valuable resources for any business. Before you are convinced with the flood of badly interpreted and largely irrelevant research findings, prepare yourself so YOU can make informed decisions about your business/company.

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Wednesday, October 9, 2013

{Work911 Forum} Why Is Robert Bacal Burning His OWN Best Selling Performance Appraisal Books?

Find out why Robert is burning his own books about performance appraisal and performance management.

In this completely different approach to the topic, follow Robert as he works with Chet, CEO of Wellcore, who wants to improve his company's performance review system. But Chet gets a lot more than he expects, including a severe headache, when Robert take him out back to the wood shed for a good old fashioned book burning.

Start here with the first meeting, and the first burning of books on performance appraisal.



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