Free today only in Kindle Format
Your special link, today only. http://www.amazon.com/Giving-Business-Social-Research-ebook/dp/B0042P52UC
Here's the description.
Tired of the buzz and hyperbole about how social media is the wonder cure for all business ills? Wondering if all the statistics and research about social media REALLY tell us that businesses must get on board? You should be.
Before you make any decisions about whether your organization needs to have a social media presence, first understand that the "research" on social media is incomplete, misleading and often misinterpreted, and that while it may be the case that business can benefit from social media, the research, as of today, does not prove that.
So, before you take the numbers at face value, whether they come from the New York Times, a social media research company, Facebook or anywhere else on the Web, learn to sort the wheat from the chaff, and the hyperbole from the reality.
This report walks you through the reasons why the research is almost totally useless for making business decisions about social media by introducing you to basic principles of research and logic expressed in terms everyone can understand.
You will learn that there is:
No research evidence that being active on social media causes better business results.
Substantial potential for bias in both the generation of the statistics and their publication.
Survey research, on which most social media research is based, is difficult to do properly, AND does not predict or explain consumer behavior as it relates to social media.
Remember: A proper social media presence for businesses is NOT free. In fact, it's hugely expensive in terms of time, one of the most valuable resources for any business. Before you are convinced with the flood of badly interpreted and largely irrelevant research findings, prepare yourself so YOU can make informed decisions about your business/company.
Before you make any decisions about whether your organization needs to have a social media presence, first understand that the "research" on social media is incomplete, misleading and often misinterpreted, and that while it may be the case that business can benefit from social media, the research, as of today, does not prove that.
So, before you take the numbers at face value, whether they come from the New York Times, a social media research company, Facebook or anywhere else on the Web, learn to sort the wheat from the chaff, and the hyperbole from the reality.
This report walks you through the reasons why the research is almost totally useless for making business decisions about social media by introducing you to basic principles of research and logic expressed in terms everyone can understand.
You will learn that there is:
No research evidence that being active on social media causes better business results.
Substantial potential for bias in both the generation of the statistics and their publication.
Survey research, on which most social media research is based, is difficult to do properly, AND does not predict or explain consumer behavior as it relates to social media.
Remember: A proper social media presence for businesses is NOT free. In fact, it's hugely expensive in terms of time, one of the most valuable resources for any business. Before you are convinced with the flood of badly interpreted and largely irrelevant research findings, prepare yourself so YOU can make informed decisions about your business/company.
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